Here’s the truth most people won’t tell you:
Most sales reps weren’t taught how to lead a sales conversation in a way that creates clarity, confidence, and forward momentum.
So when things stall, it feels personal.
When prospects disappear, you assume it’s you.
When follow-up feels uncomfortable, you start chasing.
That’s not because you’re bad at sales.
It’s because you’re missing a clean structure for what to say, when to say it, and how to keep control of the conversation.
And without that structure, even talented reps start doubting themselves.
The good news?
Once the structure is in place, confidence comes back fast — and sales stop feeling like a guessing game.